BSI's principals have senior level marketing/research, software development experience and know first hand the well-defined shortcomings of the tools currently available. This group is united in the cause of making collective sense of fragmented, inaccurate and disjointed data aggregated from networked consumer activity and transactions. Think of us as the guys who will keep track of sales and inventory in real-time, industry-wide.

John Weston, 46, Founder, Chief Marketing Officer of Bean Stream, Inc. and CEO of StreetPulse, Inc. (a wholly owned BSI subsidiary company), is an experienced record industry research, development and promotions executive. Prior to the formation of Bean-Stream, he ran his own consulting firm that serviced record labels and other music related companies in developing system analysis for specific marketing and A&R research. John spent 23 years with Atlantic Recording and PolyGram Recording working his way from merchandising to senior level promotion and marketing executive.

Aaron West, 35, Chief Technology Officer of Bean Stream, Inc., is a computer technologist with wide breadth of experience and knowledge. Aaron has 18 years of knowledge of Basic, C and assembler, and 9 years industry experience developing applications in C++, Perl, and scripting languages. He has designed and integrated systems at all levels, including database and application optimization and was the sole developer of the rare and collectible book website, Bibliofind.com. Bibliofind was acquired by Exchange.com and later by Amazon.com in 1999. Aaron programmed for Amazon's software tool development team for 4 years before joining BSI.

Other members of the BSI team have deep and longstanding relationships in the Data and Entertainment fields.